Customer Relationship Management 101: What Is CRM?
Customer relationship management (CRM) has become a main marketing strategy for all small businesses. How come? Because it costs 5 times more money to acquire a new customer than to get an existing customer to make a purchase! With this in mind, it makes more sense to focus your marketing funds and efforts on nurturing […]
How To Get Started With Email Marketing In 5 Easy Steps
What if we told you that email marketing is one of the most cost-effective ways to attract more customers? Well, it’s true! If you want your F&B business to succeed, email marketing is the most profitable form of online marketing. But first things first, what is email marketing? Email marketing is the practice of sending […]
9 F&B Pricing Strategies To Increase Your Profits
Getting the right pricing strategy is important for the long-term success of your F&B business. However, it is not the easiest thing to get right. You have to get the right balance of covering all the operational costs whilst also not scaring customers away with high prices. Your pricing strategy is crucial in determining: how […]
The Ultimate Menu Design Guide For Restaurants
Did you know that a good menu design is proven to increase profits by 10-15%? Besides increasing profits, a well-designed menu can also improve the customer dining experience, stimulate your customer’s appetite, influence customer buying decisions and boost the brand image of your restaurant. How crazy is that? Who would’ve thought that a menu could […]
7 Restaurant Crisis Management Tips You Need To Know
In the restaurant industry, unexpected situations can happen at any time and the COVID-19 pandemic is proof of that. This is why having a solid restaurant/cafe crisis management plan is crucial for business survival. But first, what is crisis management? Crisis management refers to the strategies and tactics a business has planned to respond to […]
7 Offline Marketing Strategies Guaranteed To Increase Your F&B Sales
With more cafes and restaurants popping up everyday, people have plenty of possible options to satisfy their food cravings. Whether it be curry, hot pot or insta-worthy desserts, it is no longer enough for F&B businesses to only have great tasting food. As the food and beverage industry becomes more competitive, you’ll need stronger marketing […]
How Pokok KL Survived And Thrived Through MCO
Read this article to learn how Pokok KL is branching out to be more than just a cafe during MCO.
Customer Service 101: 9 Top Tips For Restaurants And Cafes
Did you know that 86% of customers are willing to pay more for great customer experience? Eating out at a restaurant is not just about eating good food. If customers are going to be spending money at your restaurant, they’ll be expecting a good dining experience in return. For an F&B business, great customer service […]
A Step-By-Step Guide On Starting A Retail Business
Are you dreaming of opening your own retail store in Malaysia? But not sure where to start? You’ve come to the right place! The size of the retail industry offers many rewarding opportunities for entrepreneurs like yourself! However, it is extremely competitive which makes it super risky. This is why careful planning is crucial! Feeling […]
Starting An F&B Business In Malaysia: A Step-By-Step Guide
Want to start your own F&B business in Malaysia in 2021? Unfortunately, it may be harder than you think. How do you get a business license in Malaysia? What food and beverage should you sell? How many potential competitors are there in the food and beverage industry? SME Bank reported that up to 50% of […]