Small businesses are the backbone of communities – but they’re being left behind.
Launched in 2013, StoreHub now serves over 15,000 retail and restaurant outlets across our key markets of Malaysia, Thailand, Philippines, and others.
In the fast-changing world we live in, it is critical for businesses to use technology to not just survive but to thrive.
We also believe that it is incredibly important to bring the best technology not only to those who can afford it but to those who have traditionally been marginalised by the technology race.
That’s why it is our mission to make technology available for everyone, big or small, enabling all businesses to grow successfully and sustainably.
We’re not just serving businesses. We’re shaping a brighter, more inclusive future.
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Economic growth for all: Our tech helps businesses scale, creating jobs and boosting prosperity.
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Resilient local economies: Strong businesses mean stronger communities, fostering collaboration and long-term stability.
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Innovation that matters: Accessible tools let small businesses dream big and turn those dreams into reality.
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Technology as an equaliser: We close the gap, ensuring everyone has an equal chance to succeed, regardless of where they start.
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Empowered communities: By supporting local entrepreneurs, we improve the quality of life for entire neighbourhoods.
Our Impact Across The Region
200+
Hubbers who are committed to your success
17,000+
businesses on our platform
15+
countries all over the world
Meet our Leadership Team
Wai Hong Fong
Chieftain & Co-Founder
Wai Hong's entrepreneurial journey began when he helped his uncle set up a small e-commerce store which he turned into a multimillion-dollar business in just five years. After a successful stint growing 12 online stores and earning accolades like Australia’s Best Young Entrepreneur, Wai Hong’s passion for scaling businesses led him back to Malaysia, where he co-founded StoreHub in 2014.
His mission? To empower SMEs across Asia with a cloud-based retail management system that transforms how they operate, grow, and thrive. Under his leadership, StoreHub has supported over 17,000 businesses, with offices across the region, and continues to drive innovation, most recently launching Beep Delivery to help F&B businesses weather the pandemic.
Wai Hong’s commitment to building purposeful, profitable businesses is at the heart of everything we do at StoreHub.
Congyu Li
CTO & Co-Founder
With a passion for technology and a drive to break barriers, Congyu has always believed in the power of innovation to transform industries.
After five years at Microsoft, where she not only led engineering teams but also championed diversity as the Chairperson of Women@Microsoft, Congyu was ready for her next challenge. That spark came when she met her future co-founder, Wai Hong, and the vision for StoreHub was born.
Today, she leads our 40+ product and engineering team across Shanghai and Kuala Lumpur, bringing to life her mission to revolutionise retail and F&B with technology.
Congyu’s leadership is fueled by her belief that bold ideas and diverse voices have the power to shape the future – and she’s making it happen every day at StoreHub.
Gregory Chang
Head of Sales & Customer Experience
Man of Courage. Purpose Driven. Meaning Seeker. Da Little Prince. Sings out loud while driving for miles on open highways. Thinks it’s therapeutic.
Xin-Ci Chin
Head of Growth
Feminist. Foodie. Film photography enthusiast. Furiously curious. Fascination with what makes people tick, design, and alliteration.
Jonathan Nyst
Head of Marketing
Former war photographer hopeful. Marketing storyteller, believes in leading with vulnerability. “Do the right things right, time and time again”.