How Did Jaslyn Cakes Sell 600+ Desserts In 2 Days During MCO?
The ongoing COVID-19 pandemic has undoubtedly hit Malaysian businesses in every type of industry, particularly those in the food and beverage industry. Tons of local restaurants and cafes have been heavily affected and experienced intense losses amid the ongoing pandemic. When the Movement Control Order (MCO) was implemented on March 18th 2020, F&B businesses across […]
Covid 19 Malaysia: How To Survive CMCO Again? SELL ONLINE!
On October 12th 2020, Malaysia’s government has decided that Selangor, Kuala Lumpur, and Putrajaya will be placed under a Conditional Movement Control Order (CMCO) once again. As an attempt to help curb the spread of COVID-19, this second CMCO will be effective until December 6th. With the rapidly rising 3 digit cases in Malaysia, many SMEs are […]
5 Food Photography Tricks Proven To Make People Hungry
“The camera eats first” Have you seen food pictures that have automatically made you hungry? How do people take such beautiful pictures of food that it almost looks unreal? But when you take the photo, it just doesn’t look as good or do the meal justice on how great it tasted? High quality food photography […]
7 F&B Store Layout Tips To Increase Sales
If you’re looking for ways to increase the efficiency of your business, we suggest switching up the layout of your restaurant or cafe. Did you know the interior design of your restaurant is one of the factors that influences customer satisfaction? A clever design is important because captivating and remarkable spaces can generate new and […]
How Facebook Groups Can Grow Your SME Business
If you’re looking for a FREE and easy way to grow your SME business, Facebook Group marketing is the way to go! Why? Facebook Groups are where like-minded people come together to share their common interests. For your small business, it could mean a group filled with potential customers or fellow entrepreneurs. Either way, it’s […]
5 Podcasts Malaysian Business Owners Should Listen To
Podcasts are the new craze in the business world because it’s an easy way for business owners to absorb information and keep up with the latest trends. It’s obvious that if you want your business to thrive, it’s essential to prioritise consecutive learning. But before that, what is Podcast? A podcast is defined as an […]
9 Best Ways To Reduce F&B Operating Costs
Did you know that labour and inventory cost can take up 50-70% of your total restaurant sales? Even if your sales are high, your profits may not be due to these high costs. So it is very important that you keep these costs under control! By now, you probably already know that some costs are […]
Top 5 CRM Strategies That Will Help Grow Your F&B Business
Customers are the backbone of your F&B business because without them, your business wouldn’t exist. For any restaurants or cafes, giving top-quality customer service is an important rule to live by. To keep it simple, customers are happy when they feel appreciated and are unhappy when they’re not. This is where customer relationship management (CRM) comes […]
Customer Relationship Management 101: What Is CRM?
Customer relationship management (CRM) has become a main marketing strategy for all small businesses. How come? Because it costs 5 times more money to acquire a new customer than to get an existing customer to make a purchase! With this in mind, it makes more sense to focus your marketing funds and efforts on nurturing […]
How To Get Started With Email Marketing In 5 Easy Steps
What if we told you that email marketing is one of the most cost-effective ways to attract more customers? Well, it’s true! If you want your F&B business to succeed, email marketing is the most profitable form of online marketing. But first things first, what is email marketing? Email marketing is the practice of sending […]