Due to the coronavirus COVID-19 outbreak and resulting Movement Control Order in Malaysia, many SMEs have expressed concerns over their businesses that have recorded a slowdown in sales.
Nevertheless, do you know that there’s one small but effective step your business can take during this difficult time to help you thrive and survive?
It’s to start selling online!
Below are 5 online channels you can hop onto to jumpstart your ecommerce journey:
1. Facebook Page & Instagram Business
In general, Facebook is used by many – both young and old alike.
The traffic it has is huge and especially beneficial to businesses. In fact, many businesses are already using Facebook to promote their brand.
Just look at the many leading businesses that use Facebook as an advertising space and their brand is well known for using this social media platform.
No matter whether you are just starting a small business or are already operating a large business, you can definitely benefit from Facebook business page.
How can a Facebook Page help my business?
- Helps to find new customers
- Identifies your target customers
- Builds strong branding
- Increases your website’s traffic
Facebook allows StoreHub to identify their target audience by sharing insights of each posting or advertisements run by StoreHub.
This will also result in heavier traffic to StoreHub’s website!
So what about Instagram Business?
With more than 100 million photographs shared by users daily, this sharing platform has shown commitment to support businesses who are experiencing challenges due to the rise of the COVID-19 cases recently.
Instagram has launched tools to help businesses during this tough time.
With more than 90% of user accounts following a business profile on Instagram and over ⅓ of Instagram users have used the app to purchase a product, it is safe to say that having an Instagram business account means more than just sharing a photo.
2. Facebook Marketplace
It’s a waste for businesses to not leverage on the 1.66 billion daily Facebook users to expose their brands to.
Thanks to Facebook’s algorithm, users will be shown items that Facebook deems they’re interested in that are listed for sale by users near them.
Selling perishable items is a great example of why sellers prefer to use Facebook Marketplace.
Reason being, customers can only view items that are within their proximity.
Hence, freshly made food, fertilisers and local produce are perfect items to sell on Facebook Marketplace!
3. Online Marketplaces
Being the top two online marketplace in Malaysia, these two brands are now seen as a staple when it comes to online shopping.
With a staggering 12.44 million and 27.82 million monthly web visits respectively, the main benefit businesses can scale on these two marketplaces is definitely their online presence.
In addition, local sellers are now allowed to buy boosters for their products to be highlighted on the front page or simply take part in many promotional campaigns that they run.
This is a good example for local sellers who wish to start buying small, low cost ad spaces for their online businesses.
4. Facebook Live
One of the newest engagement features that Facebook offers today is Facebook Live.
Facebook Live was created because of the growing online video trend among social media users.
As a result, many online sellers are now using Facebook Live to streamline their products and services to shoppers.
If you used to use status updates to share information, now you can broadcast it live and your post will be viewable by everyone.
For example, producing live webinars is an effective way to directly engage with your customers/audience, where they are able to enjoy a live Q&A session to address their questions and share feedback.
And the interesting thing is, if your Live video gains a high number of views and engagement, your video will be listed in the Popular Videos section where they can be viewed by Facebook users even if they have not liked your page!
One of the many concerns that sellers usually have over having their own website is the need to do
coding or programming or even designing!
However, thanks to the StoreHub Ecommerce feature, your entire store can be put online in just a few clicks.
Here’s how to easily set up your online shop via StoreHub Ecommerce:
1. Enable online store via Online Store Checklist
Go to BackOffice > Online Store, click on “Setup your store now”
2. Name your online store
3. Easily sync your inventory by choosing an existing store or create a new one
4. Choose what you want to sell
5. Set up banking details to receive payments
6. Ta-da! Your online shop is now published and ready to make sales for your business!