5 Reasons Why Your Business Needs A Cashback Reward System
Cashback is a great way to engage with your customers and reward them for their loyalty.
6 Ways To Successfully Open A Café With A Low Budget
Starting a café can be daunting especially when you’re on a tight budget, but it can be done even if you don’t have much capital or even knowledge. But be sure that you’re familiar with the essentials of opening a cafe first. As long as you are passionate, have an idea or plan in mind […]
The Essential 10 Step Checklist To Opening A Café
Many of us dream of opening our very own café. The thought of being surrounded by good coffee and good company brings joy to a lot of people. Moreover, being a café owner can set you up on a path to financial independence. In other words, you get to forge your own path and be […]
10 Year End Sales Promotion Ideas For Small Businesses
The end of the year is in sight! After such a crazy 2020, the holidays mean A LOT more to people this year. Customers are longing for normalcy and are more eager for something to celebrate. You know what that means… it’s time to create a promotion strategy for one last push to increase sales! […]
Running A Successful Customer Loyalty Program In 2021
Running a successful customer loyalty program should be your main priority in 2021 because loyalty programs function to drive increased visits, brand loyalty, endorsement, retention and profitability. Did you know that it costs 5 to 25 times more to get new customers than it would if you sold to your existing ones? Another fun fact: […]
Philippines: 9 F&B Pricing Strategies To Increase Profits
Calling all Filipino F&B business owners! Did you know that getting the right pricing strategy is the key to long-term success of your Food and beverages business? However, it is not the easiest thing to get right. You have to get the right balance of covering all the operational costs whilst also not scaring customers […]
Top 5 CRM Strategies That Will Help Grow Your F&B Business
Customers are the backbone of your F&B business because without them, your business wouldn’t exist. For any restaurants or cafes, giving top-quality customer service is an important rule to live by. To keep it simple, customers are happy when they feel appreciated and are unhappy when they’re not. This is where customer relationship management (CRM) comes […]
Customer Relationship Management 101: What Is CRM?
Customer relationship management (CRM) has become a main marketing strategy for all small businesses. How come? Because it costs 5 times more money to acquire a new customer than to get an existing customer to make a purchase! With this in mind, it makes more sense to focus your marketing funds and efforts on nurturing […]
How Pokok KL Survived And Thrived Through MCO
It’s no surprise that the COVID-19 pandemic hit Malaysian businesses hard. According to ACCA, 49% of local businesses are predicted to close in 12 months. On 18th March 2020, Malaysia went on a nationwide lockdown, locally known as Movement Control Order (MCO). For 3 long months, restaurants and cafes were not allowed to open for […]
Social Media Marketing: The Ultimate Guide For Restaurants & Cafes
How do you grow online without a marketing budget for your restaurant or cafe? With social media marketing! That’s how. You don’t need a marketing budget to grow your online presence. Don’t underestimate the power of your regular customers, because these guys are your biggest brand ambassadors. And leveraging social media allows your customers to […]