Malaysia’s Food Delivery Marketplace Comparison for F&B Businesses

Malaysia’s Food Delivery Marketplace Comparison:

Finding The Right Choice For Your F&B Business

A food delivery marketplace is an online food ordering platform where you as an F&B business gets to stay connected with your customers. Alternatively, it’s also where your consumer can order food online and get their craving delivered to their doorstep.

As a result, whether COVID-19 is still around or not, the food delivery trend will continue to thrive as it’s very convenient for you and your consumers.

This has led to a competitive food delivery scene in Malaysia, where F&B business owners have a lot of options. 

So, this article will be your food delivery marketplace comparison guide to help you decide which one suits you and your customers best.

Which food delivery marketplace or platform best suits your F&B business?

There are a lot of food delivery providers nowadays.

Some merchants choose to join famous platforms, which charge higher commission fees. Some join newer delivery providers, which charge lower commission fees.

As an F&B business owner, you need to consider what benefits your restaurant will get from the online food delivery service providers.

Use our comprehensive food delivery comparison guide to help you decide on the right food delivery provider for you!

 

Malaysia Food Delivery Platform Comparison Guide

GrabFood

Type: Cloud, marketplace

Service fee: Up to 30% per order

Delivery distance: 10km

Website: grab.com/my/food

Pros:

  • Huge marketplace
  • Largest food delivery fleet in Malaysia
  • Tools to track and analyze food delivery
  • Hosted on website and app
  • GrabRewards loyalty programme
  • Pre-orders allowed

 

Cons:

  • Delivery radius limitation
  • High commission fee

Foodpanda

Type: Cloud, marketplace

Service fee: 25-35% per order

Delivery distance: depends on restaurants

Website: foodpanda.my

 

Pros:

  • Huge marketplace
  • Large food delivery fleet
  • Dedicated support to help restaurants perfect their menus
  • Weekly reports
  • Hosted on website and app
  • Flexibility to opt in or out of the platform

 

Cons:

  • High commission fee

QuickSent

Type: Marketplace

Service fee: 10%

Delivery distance: 12km

Website: food.quicksent.asia

Pros:

  • In-house logistics
  • Low delivery fee
  • In-app live order tracking
  • Hosted on website and app
  • Quinpay reward system

 

Cons:

  • Customer service via Facebook Messenger only
  • Consumers need to top-up credits to use

Beep/Beep Delivery

Type: Cloud, marketplace

Service fee: Subscription-based or 0 upfront cost plan

Delivery distance: 20km

Website: beepit.com

 

Pros:

  • Full control on logistics – delivery fleet, own delivery riders, self-pickup
  • Ability to access data and reports anytime, anywhere, with cloud-based StoreHub POS
  • Own online ordering website link
  • Hosted on website and app
  • Integrated cashback loyalty programme
  • Assisted marketing
  • Pre-orders allowed
  • Ability to run conversion-focused ads

 

Cons:

  • New to the market
  • Limited delivery fleet
  • Only available in the Klang Valley, Penang, and Johor

Oddle

Type: Cloud, ecommerce, order management

Service fee: 0% upfront + 10% transaction

Delivery distance: 35km

Website: oddle.me

Pros:

  • Integrated with third-party logistics
  • Built-in POS to manage business
  • Own online ordering website link
  • Assisted marketing (optional)
  • Tools to analyze traffic volume, source, discover top-sellers, and promotions
  • Pre-orders allowed (even for the next month)

Cons:

  • App unavailable
  • No in-house logistics

DeliverEat

Type: Cloud, marketplace

Service: 30% from total sales

Delivery distance: 7km

Website: jom.delivereat.my

Pros:

  • In-house logistics team
  • Hosted on website and app
  • Membership rewards system
  • Consumers can order from multiple restaurants in one mall for a single delivery fee

Cons:

  • High commission fee
  • Only available in the Klang Valley and Penang

AirAsia Food

Type: Cloud, marketplace

Service fee: Flat rate and 10% later

Delivery distance: 60km

Website: airasia.com/food

 

Pros:

  • In-house logistics team
  • Ability to sign up with flat-rates and change to 10% commission model later
  • Full control in managing menu and prices
  • Hosted on website and app
  • AirAsia BIG Points – loyalty program for consumers

 

Cons:

  • Hosted on AirAsia app
  • Only available in the Klang Valley and Penang

RunningMan

Type: Cloud, marketplace

Service fee: 20-30% on each item price (negotiable)

Delivery distance: 10km

Website: runningman.my

Pros:

  • Negotiable commission fee
  • Hosted on website and app
  • No minimum order for consumers

 

Cons:

  • High commission fee
  • Only available in Bangsar, KL, Setapak, and Penang

LOLOL

Type: Marketplace

Service fee: 3%

Delivery distance: 20km

Website: lolol.com

Pros:

  • In-house logistics
  • Low delivery fee
  • Lots of functionalities in app
  • Hosted on website and app
  • Frequent promotions and vouchers
  • Easy contact via WhatsApp
  • Targeted at the Chinese market

 

Cons:

  • Only available in Melaka, Johor, Selangor, and KL

BUNGKUSIT

Type: Marketplace

Service fee: RM100 one time fee, 0% commission

Delivery distance: 30km

Website: bungkusit.com.my

Pros:

  • Full range of logistics service – food, groceries, parcel, and package delivery
  • Hosted on website and app
  • Consumers can order from any restaurants (even those not listed)
  • Targeted at the Muslim market

 

Cons:

  • Only accepts COD from consumers

GemSpot

Type: Marketplace

Service fee: 20%

Delivery distance: 40km

Website: mygemspot.com

Pros:

  • Easy signup
  • Hosted on app
  • Assisted marketing
  • Management dashboard
  • Customised operations

Cons:

  • Only available in the Klang Valley

QuikEats

Type: Marketplace

Service fee: 0 subscription fees/additional charges

Delivery distance: Based on weather conditions/merchants

Website: quikeats.com.my

Pros:

  • Full range of service for food delivery, parcel, and logistics
  • Hosted on app
  • Assisted marketing
  • No minimum order for consumers

 

Cons:

  • High delivery fee for consumers

Note: This information was last updated on January 21, 2021 and may be different by the time the content was published.

That’s a food delivery platform comparison and analysis from us! With all the commission fee, pricing, and pros and cons, now you’re equipped with a complete guide for better decision making.

And apart from BackOffice, you may take time to play around with each platform to see if it’s convenient for your consumers. Then you’ll know what’s right for you and your patrons.

Want to send this to your partner, boss, or friend?

We’ve curated this comparison list in a beautiful infographic!

B2B Infographic - Malaysia's Food Delivery Marketplace Comparison
B2B Infographic - Malaysia Food Delivery Marketplace Comparison 2021

Last but not least, do check out online on each provider to see what other F&B business owners are talking about each platform and how consumers are talking about them. 

Now you know what to go for? We’re sure you know it’s best!

Or you can click below to learn more about Beep Delivery, a food delivery feature from StoreHub. It has a consumer-facing brand called Beep tied with a rapid growth of unique user base and a reasonable commision fee.

What are you waiting for? Get this feature and leverage your online sales now!

StoreHub launches Beep Delivery F&B food delivery feature SME small business POS point of sale system for cafe restaurant bar F&B outlet

Phaksornkan Thongkam

Honey is a digital content writer at StoreHub and loves to help SMEs grow their businesses. When she isn't curating content, she always immerses herself in beauty and wellness.