F&B new normal the future of dining thumbnail StoreHub blog

F&B New Normal: 5 Tips For Success In The Future Of Dining (With How-To Guides)

We have 5 things that will help set up your cafe/restaurant for success. We’ve elaborated and even added step-by-step guides on how you can 

1. Know your customers

This is the foundation of a successful business.

After all, it’s 5 – 25x more expensive to get a new customer than to keep your old customers.

So knowing who your customers are and keeping them coming back, is very important.

It goes like this…

Know and understand your customers sell better / build stronger relationships → grow a good reputation  increase sales and repeat customers / get free word of mouth marketing!

If you’re on a budget and can’t afford a sophisticated CRM system, no worries.

Just start collecting these basic customer data points: 

  • Name
  • Phone number
  • Email address

You can then use these details to send simple SMS or WhatsApp messages to your customers on new promotions or products.

Collect as much information as you can on your customers so you know:

  • who your most loyal customers are (reward them to keep them coming back)
  • who your new customers are (get them to come back with promos)
  • what your customers like to buy
  • what your customers don’t like to buy
  • what price points your customers are comfortable with
  • and so on.

All this information will help you make better data-driven decisions for your business.

TIP: Use a POS system like StoreHub which helps you collect your customer data and send SMSes to your customers. 

2. Digital marketing

Whoa… Digital marketing.

This may seem intimidating at first, but it’s a very cost-effective way for you to increase sales and brand awareness for your cafe or restaurant.

Here are 3 digital marketing ideas that any F&B business owner can run

  • Claim your Google My Business profile
  • Be active on social media
  • Run a Facebook remarketing ad campaign

Claim your Google My Business profile

Google My Business profile example screenshot by StoreHub blog

Google My Business is a free and easy tool that lets businesses manage their presence on Google – including Google Search and Google Maps. 

 You can claim, verify, and edit your Google My Business profile like the example above so customers can easily find out more about your business.

And since it’s free, your cafe/restaurant should definitely take advantage of this and get your listing set up on Google properly.

Learn how to claim and set up your Google My Business profile here.

Be active on social media

Jaslyn Cakes bakery Instagram social media screenshot

Having a strong social media presence helps your cafe/restaurant:

  • build trust and loyalty
  • connect and engage with customers
  • increase sales

If you say you’re not really a social media person, then get over it.

In this day and age, you need to have at least a Facebook and Instagram profile for your business.

This is because most people will definitely do a search on you first before buying your products.

What do you want them to find or see online?

So it’s up to you to actively post on social media to show people that your business is operating well and that your products are worth buying.

Run a Facebook remarketing ad campaign

screenshot of IDC KL cafe Facebook ad campaign

About 70% – 90% of people in most Asian countries are Facebook users.

There’s only so many people that you can organically reach via social media.

Typically with Facebook, your posts only reach about 3 – 5% of your total followers.

So you need pay to show your post to more people.

But is it worth it?

Will you get sales from doing this?

Well, there’s one Facebook ad campaign that you can run, which requires minimum effort at maximum impact.

And that’s a Facebook remarketing ad campaign!

This campaign shows your ad to people who have interacted with any of your Facebook posts.

Benefits of running a Facebook remarketing ad campaign include:

  • improved conversion rate (meaning more sales)
  • higher brand recall (means people remember your cafe/restaurant better)
  • cheaper than most advertising avenues

Not sure how to set it up? Read our ad specialist’s how-to guide on running a Facebook remarketing ad campaign!

3. Automated ordering

Cash flow and conservation are obviously key right now for any F&B business’s survival.

And one thing that can cause a cash leak is manual ordering because of:

  • human resource requirement
  • potential human order error 

And this brings me to my next point…

Automated ordering.

Yes, taking orders via social media or messaging apps like WhatsApp is free and easy.

BUT, managing this on the backend (or your kitchen) will be a nightmare.

This is why automating your ordering system is important in order for you to safe time and money.

StoreHub merchants for example have enabled their own food delivery service via the Beep Delivery service, which allows them to easily get, manage, and keep track of food delivery orders (e.g. idc.beepit.com / mariassteakcafe.beepit.com).

And other merchants who allow takeaway or dine-in have also enabled Beep QR Order, a QR order and pay system to provide customers with a contactless and cashless dining experience.

4. Going contactless and cashless

Beep QR Order table ordering system contactless cashless for F&B cafe restaurant

The ongoing coronavirus (COVID-19) pandemic has been the catalyst for a new normal for many industries, not just the F&B industry.

Instead of dine-in, the new normal for F&B now includes:

  • pre-order
  • takeaway/drive-thru pickup
  • food delivery
  • online ordering
  • contactless ordering
  • contactless payment

If you notice, a lot of these things require some sort of automation and technology, something which has not been the norm before for many cafes and restaurants.

To enable F&B merchants to go contactless and cashless, StoreHub offers Beep QR Order, a QR ordering system which lets your customer:

  • scan your QR code
  • view the menu, order and pay via their smartphones
  • automatically give you their information (name, phone number, temperature for contact tracing)

This means that you can now:

  • reduce human contact (touching menu/cash)
  • reduce waiting time
  • reduce human error
  • improve work flow

Learn more about going contactless and cashless for your cafe/restaurant.

5. Omnichannel management

Using technology to go digital is great for your cafe/restaurant!

But it also means using many different systems to handling different aspects of your business such as sales transactions, customer loyalty management, inventory management, etc..

This is why it’s important for your business to use omnichannel management to:

  • reduce the hassle of managing multiple separate systems
  • improve business operations
  • cut down time needed to consolidate all the data that you collect

In short, everything in one system.

StoreHub omnichannel point of sale POS system software hardware QR order pay cashback ecommerce food delivery Beep retail F&B cafe restaurant Malaysia Philippines Thailand

YeeLin Thum

Yee Lin is a content creator at StoreHub. When she isn't connecting business owners with knowledge that will help them make their businesses awesome, she is contemplating the makings of the universe at local food stalls.