Dine-ins are now allowed for those who are fully vaccinated in phase 1. That means F&B businesses like restaurants and cafes need to be ready to welcome customers back AND make more SALES!
That’s why we’ve elaborated 5 key factors and even added step-by-step guides on how you can sustain your business and succeed with this F&B new normal.
- Know your customers
- Digital marketing
- Automated ordering
- Going contactless and cashless
- Multichannel management
1. Know your customers
This is the foundation of a successful F&B business in the new normal.
After all, it’s 5 – 25x more expensive to get a new customer than to keep your existing customers.
So knowing who your customers are and keeping them coming back, is very important.
It goes like this…
Know and understand your customers → sell better / build stronger relationships → grow a good reputation → increase sales and repeat customers / get free word of mouth marketing!
If you’re on a budget and can’t afford a sophisticated CRM system, no worries.
Just start collecting these basic customer data points:
- Phone number
- Email address
You can then use these details to send simple SMS or WhatsApp messages to your customers on new promotions or products.
Collect as much information as you can on your customers so you know:
- who your most loyal customers are (reward them to keep them coming back)
- who your new customers are (get them to come back with promos)
- what your customers like to buy
- what your customers don’t like to buy
- what price points your customers are comfortable with
- and so on.
All this information will help you make better data-driven decisions for your F&B business. And most importantly, it helps you to focus on the right customer group!
Whoa… Digital marketing? That’s right! F&B new normal needs to rely on digial marketing too!
This may seem intimidating at first, but it’s a very cost-effective way for you to increase sales and brand awareness for your cafe or restaurant even when dine-ins are allowed or restricted.
Here are 3 digital marketing ideas that any F&B business owner can run:
- Claim your Google My Business profile
- Be active on social media
- Run a Facebook remarketing ad campaign
Claim your Google My Business profile
Google My Business is a free and easy tool that lets businesses manage their presence on Google – including Google Search and Google Maps.
You can claim, verify, and edit your Google My Business profile like the example above so customers can easily find out more about your business and they can even get directions or book a table directly from there. That’s why you should never overlook this platform.
And since it’s free, your cafe/restaurant should definitely take advantage of this and get your listing set up on Google properly.
Be active on social media
You might have noticed that social media game has been so competitive lately, especially since the COVID-19 pandemic started. If you don’t have a nice feed, you’ll have less chance of grabbing your customer’s attention.
Having a strong social media presence helps your cafe/restaurant:
- build trust and loyalty
- connect and engage with customers
- increase sales
If you say you’re not really a social media person, then get over it.
In this day and age, you need to have at least a Facebook and Instagram profile for your business.
This is because most people will definitely do a search on you first before buying your products.
What do you want them to find or see online?
So it’s up to you to actively post on social media to show people that your business is operating well and that your products are worth buying.
- What info do your Facebook and Instagram profiles need? Here are quicks tips & dos and don’ts on setting up your Facebook and Instagram profiles!
- Not sure what to post on social media? Here are 13 social media post ideas for your business!
- What else can you do with social media? Check out these 10 smart social media strategies!
Run a Facebook remarketing ad campaign
Did you know about 86% of Malaysian pupulation were active on social media in January 2021?
Unfortunately, there’s only so small number of people that you can organically reach via social media.
Typically with Facebook, your posts only reach about 3 – 5% of your total followers.
So you need pay to show your post to more people.
But is it worth it?
Will you get sales from doing this?
Well, there’s one Facebook ad campaign that you can run, which requires minimum effort at maximum impact.
And that’s a Facebook remarketing ad campaign!
This campaign shows your ad to people who have interacted with any of your Facebook posts. Thus, you’ll be more likely to be able to sell!
Benefits of running a Facebook remarketing ad campaign include:
- improved conversion rate (meaning more sales)
- higher brand recall (means people remember your cafe/restaurant better)
- cheaper than most advertising avenues
Not sure how to set it up? Read our ad specialist’s how-to guide on running a Facebook remarketing ad campaign!
Then you’ll be all set to leverage sales during this new normal for your business!
Cash flow and conservation are obviously key right now for any F&B business’s survival.
And one thing that can cause a cash leak is manual ordering because of:
- human resource requirement
- potential human order error
And this brings me to my next point…
Yes, taking orders via social media or messaging apps like WhatsApp is free and easy.
BUT, managing this on the backend (or your kitchen) will be a nightmare.
This is why automating your ordering system is important in order for you to safe time and money.
StoreHub merchants for example have enabled their own food delivery service via the Beep Delivery service, which allows them to easily get, manage, and keep track of food delivery orders (e.g. idc.beepit.com / mariassteakcafe.beepit.com).
And other merchants who allow takeaway or dine-in have also enabled Beep QR Order, a QR order and pay system to provide customers with a contactless and cashless dining experience.
The ongoing coronavirus (COVID-19) pandemic has been the catalyst for a new normal for many industries, not just the F&B industry.
Instead of dine-in, the new normal for F&B now includes:
- takeaway/drive-thru pickup
- food delivery
- online ordering
- contactless ordering
- contactless payment
If you notice, a lot of these things require some sort of automation and technology, something which has not been the norm before for many cafes and restaurants.
To enable F&B merchants to go contactless and cashless, StoreHub offers Beep QR Order, a QR ordering system which lets your customer:
- scan your QR code
- view the menu, order and pay via their smartphones
- automatically give you their information (name, phone number, temperature for contact tracing)
This means that you can now:
- reduce human contact (touching menu/cash)
- reduce waiting time
- reduce human error
- improve work flow
Using technology to go digital is great for your cafe/restaurant!
But it also means using many different systems to handling different aspects of your business such as sales transactions, customer loyalty management, inventory management, etc..
This is why it’s important for your business to use omnichannel management to:
- reduce the hassle of managing multiple separate systems
- improve business operations
- cut down time needed to consolidate all the data that you collect
In short, everything in one system.
StoreHub’s ecosytem POS will help you manage your business more seamlessly and even build customer databsed where you can engage with them and drive more sales! This is THE one system you need for your F&B new normal’s success!