Photo Credit: Daniel Fleischer’s Instagram
Balancing three careers while running a café might sound impossible, but for Daniel Fleischer, owner of Flint Café & Roastery, it’s just another day.
Between managing a café in The Curve, spinning tracks as a DJ, and stepping in front of the camera as a model, he’s found a way to keep everything running smoothly – even when he’s not physically there.
So what’s his secret?
From building strong customer relationships to staying on top of business operations, Daniel has created a system that keeps Flint Café & Roastery going while giving him the freedom to pursue his passions. Here’s how he does it.
The Beginning of Flint Café & Roastery
For Daniel Fleischer, the journey into the F&B industry wasn’t something he had planned – but it was something he fell in love with. After finishing school, he didn’t immediately pursue further studies. Instead, he took on a part-time job as a barista at a café near his home.
What started as a temporary role quickly became a full-time commitment as he worked his way up to a senior position.
“And I think that whole serving people, working alongside people, seeing my chef so passionate about what he makes as well just sort of resonated with me. And I think from there on, I just knew like I wanted to be in the café industry.”
That passion led to the creation of Flint Café & Roastery, a space where high-quality coffee, great food, and a welcoming atmosphere come together.
From roasting their own coffee beans to crafting house-made sambal for their nasi lemak, Flint Café & Roastery is all about attention to detail – a philosophy that Daniel carries across everything he does.
Balancing 3 Jobs as a Business Owner
Running Flint Café & Roastery is just one part of Daniel Fleischer’s busy life. Outside of managing the café, he also juggles two other careers – as a DJ and a model. With such a packed schedule, staying on top of daily operations while ensuring the café runs efficiently is no easy feat.
For Daniel, flexibility is key. Because StoreHub is cloud-based, he can access real-time sales data and reports from anywhere, allowing him to stay connected to his business no matter where he is.
“In terms of sales or reports, StoreHub, you know, it’s on my phone. I’m religiously checking – like I think every hour, I’ll just open my phone and check what’s going on. I’ll look at what we did yesterday in terms of sales, what was the best-selling. I don’t really need to be at the shop on a day-to-day.”
With everything at his fingertips, he doesn’t have to be in-store 24/7 to stay in control.
Instead, he has the freedom to pursue his passions – whether it’s DJ-ing at night, taking on modelling jobs, or simply having a few days to himself – all with complete peace of mind knowing that Flint Café & Roastery is operating without a problem.
How Flint Café & Roastery Keeps Customers Coming Back
It’s no surprise that customers at Flint Café & Roastery always come back for more.
Some come for the perfectly brewed coffee, others for the comforting meals and welcoming atmosphere. But what truly keeps customers returning is the way Flint Café & Roastery rewards their loyalty, making every visit worth returning for.
“Here at Flint, we do offer a 5% cashback on every purchase. So just ask for the receipt, you’ll see a QR. Scan that QR code within 12 hours, and you get 5% cashback on whatever you spend. 50% of my cashback, my customers claim.”
By making cashback easy to claim, Flint Café & Roastery turns every visit into an opportunity to bring customers back. But offering rewards is only part of the strategy – staying top of mind is just as important.
To keep customers engaged, Daniel sends automated SMS reminders, ensuring they never forget about their cashback.
“I just log on to StoreHub. There’s this Engage feature. I set whom I’m sending it to. Usually, I’ll just send it to all our customers. And how often the message needs to be sent out. And that’s it. Easy, one-time setup.”
What makes this system even more effortless is that Flint Café & Roastery doesn’t have to manually collect customer data.
When customers scan the QR code, their phone number, name, and email address are automatically added to their database. This makes it easy for Daniel to send out birthday greetings, special promotions, and personalised offers – keeping customers engaged long after they’ve left the café.
By creating a hassle-free way for customers to earn rewards and stay connected, Flint Café & Roastery has built more than just a café – it’s built a loyal community.
Lessons for Aspiring F&B Business Owners
Running an F&B business is no walk in the park.
It takes time, money, and relentless effort to keep things organised and efficient while ensuring customers keep coming back.
Daniel’s story teaches us that building strong customer relationships is just as important as serving great food and coffee. A one-time visit doesn’t guarantee long-term success, but giving customers a reason to return does. Whether through great service, a welcoming space, or rewarding loyalty, turning visitors into regulars is what keeps a business going.
His journey also shows that business owners don’t have to be tied to their café 24/7 to keep things running. With the right systems in place, managing operations becomes easier, leaving more time to focus on bigger goals or even pursue other passions.
For Daniel, that means DJ-ing, modeling, and still ensuring Flint Café & Roastery continues to serve up great coffee and food every day.
