Top 3 Loyalty Programs for F&B Businesses in Malaysia

Running a successful F&B business in Malaysia isn’t just about bringing in new customers. It’s also about keeping them coming back.

And that’s exactly what a good loyalty program helps you do.

From cashback and points to member-only perks and personalised promos, loyalty programs have become a key strategy for F&B businesses looking to boost customer retention and drive repeat purchases. But with so many options available — from integrated POS systems to standalone platforms — how do you know which one to choose?

To help you decide, we’ve rounded up the top 3 loyalty programs for F&B businesses in Malaysia in 2025 — StoreHub Loyalty, Advocado, and UMAI — breaking down their features, costs, and what makes each one stand out.

1. StoreHub Loyalty

StoreHub Loyalty is an all-in-one loyalty program built into the StoreHub POS system, designed to help F&B businesses turn first-time shoppers into loyal, repeat customers—without the need for extra software or manual data entry.

Every time a customer makes a purchase—whether it’s in-store or online—their information is automatically captured through QR scans at checkout, QR Order & Pay, or Beep Delivery. This means you’ll always have access to accurate customer data, which you can use to personalise rewards and launch promotions that actually drive results.

From cashback and membership tiers to promo codes and time-limited discounts, StoreHub Loyalty gives you the freedom to customise your program based on your business goals. You can even segment customers to offer perks that match their spending habits, all without lifting a finger.

Better yet, if you’re moving over from another loyalty platform, StoreHub makes the transition easy. You can migrate existing customer data and loyalty points without disrupting the customer experience—so you retain your hard-earned relationships while upgrading to a smarter system.

And because everything—from sales tracking to loyalty rewards and SMS marketing—lives inside the same system, StoreHub Loyalty helps you save time, reduce complexity, and build stronger customer relationships at scale.

It’s the kind of loyalty solution made for F&B businesses that want results, not extra admin work.

StoreHub Loyalty’s Key Features

• POS Integration: manage your entire loyalty program within the StoreHub POS—no extra tools, integrations, or manual syncing required.
• Customisable Rewards: offer cashback, membership tiers, exclusive discounts, time-based promotions, and more—fully tailored to your business goals.
• Easy Data Collection: automatically capture customer data from QR code scans, QR Order & Pay, and Beep Delivery—no manual input needed.
• Effortless Rewards: customers can view, claim, and redeem rewards instantly online or in-store using just their mobile number—no cards or apps required.
• StoreHub Engage: send personalised SMS reminders, promos, and greetings automatically with StoreHub Engage—set it up once, and let it run on autopilot.
• Loyalty Data Migration: switching systems? Easily bring over your existing customer data and loyalty points without disruption or starting from zero.

Why Choose StoreHub Loyalty?

If you’re running a F&B business, your loyalty program shouldn’t feel like a separate tool you have to manage — it should work seamlessly with your daily operations.

That’s exactly what makes StoreHub Loyalty different.

Because it’s fully integrated with the StoreHub POS system, you don’t need extra apps, manual syncing, or complicated set-ups. Everything just works — whether your customer is scanning a QR code at checkout, ordering online through Beep Delivery, or coming back for a repeat purchase. Their data is captured automatically and rewards are applied instantly, with zero room for error.

That means no more staff asking customers to fill out forms or manually type in contact details — just fast, accurate data collection and a smoother experience for everyone.

This level of integration makes it easy to launch cashback campaigns, offer tiered perks, or run exclusive promotions — without your team needing to juggle between platforms. You can even automate personalised SMS messages through StoreHub Engage to keep customers coming back — all managed from one system.

And if you’re switching from another loyalty platform, there’s no need to start from zero. StoreHub allows you to migrate your customer data and loyalty points easily, helping you retain your existing members while upgrading to a smarter, more efficient system.

For retail businesses that want to reduce manual work, lower costs, and improve customer retention, StoreHub Loyalty is a powerful all-in-one solution that delivers results — not just rewards.

2. Advocado

Photo Credit: Advocado Official Website

Advocado is a cloud-based CRM platform that helps businesses drive customer loyalty through cashback rewards, points systems, referrals, and other incentive-based features.

Advocado’s Key Features

• Membership: Build and personalise exclusive member programs for different customer segments.
• Cashback: Incentivise repeat visits by offering cashback on purchases.
• Loyalty Points: Let customers earn points with every transaction that can be redeemed for rewards.

Why Choose Advocado?

Advocado is a flexible loyalty solution that works well for F&B businesses already using a compatible POS system. Its range of features—like cashback, points-based rewards, and referral programs—makes it a strong standalone CRM tool for customer engagement.

But unlike fully integrated options, Advocado operates separately from your point of sale system. This means your team will need to manage two platforms, increasing the risk of manual errors and slowing down operations—especially during busy hours.

That separation can affect both customer experience and staff efficiency. A cashier might need to switch tabs, retype customer data, or manually apply rewards, which increases wait times and the chance of mistakes. You’ll also need to invest more time in staff training, since your team needs to learn and operate two different systems.

So while Advocado offers flexibility, it comes with more moving parts—making it better suited for businesses with the capacity to manage a standalone loyalty platform alongside their existing tools.

3. UMAI

Photo Credit: UMAI Official Website

UMAI is a loyalty solution designed for restaurants that want to offer tiered rewards, capture sign-ups, and track customer engagement across both in-store and online channels.

UMAI’s Key Features

• Build Loyalty: customers can sign up via digital forms or by giving their name and phone number on a receipt — making onboarding quick and hassle-free.
• Automated Marketing: set up personalised campaigns that automatically reach out to customers based on their past visits or preferences.
• Analytics & Insights: Gain access to data that shows customer behaviour, booking patterns, and how well your campaigns are performing.
• Queue Management: Let customers know when their table is ready through automated SMS notifications, helping you manage wait times more efficiently.

Why Choose UMAI?

UMAI offers a loyalty solution that’s especially useful for restaurants focused on building tiered memberships or launching cashback-style rewards. It’s suitable for businesses that don’t mind handling loyalty separately from their POS system — and have the team capacity to manage those extra steps.

However, it’s important to note that UMAI does not integrate with any POS system, which means loyalty sign-ups and redemptions are done manually. Staff will need to collect customer names and phone numbers via forms or receipts, and track redemptions by hand — which can slow down service, especially during peak hours.

Additionally, since UMAI operates as a standalone tool, F&B businesses will need to invest in separate POS software and manage two systems at once. This can increase total monthly costs and create more room for human error.

For restaurants with a lean team or high table turnover, these manual processes may make it harder to deliver a smooth, efficient customer experience.

StoreHub Loyalty vs Advocado vs UMAI: Main Comparison

Here’s a clearer overview of StoreHub Loyalty, Advocado, and UMAI’s features and pricing.

Summary: Which Loyalty Program is Best for Your F&B Business in Malaysia?

A great loyalty program should help you bring customers back more often — not complicate your operations or drive up your costs.

If your main priority is offering flexible rewards like points, referrals, and cashback, Advocado has a decent feature set. But because it only works with selected POS systems, you’ll need to either switch your current POS or deal with manual syncing — both of which increase complexity and monthly costs.

The same goes for UMAI, which lacks POS integration altogether. That means staff have to manage redemptions manually, track customer sign-ups by hand, and juggle between different platforms just to keep things running.

StoreHub Loyalty, on the other hand, is built to make loyalty seamless from day one. It’s fully integrated with the StoreHub POS system, so everything — from reward redemptions to SMS campaigns — happens automatically. Your team doesn’t need to key in contact details, manually apply discounts, or chase down loyalty points. It’s all done in real time, across dine-in, takeaway, and online orders.

And because it’s all-in-one, it’s also way more cost-effective. You’re not paying for separate tools or integrations — everything you need is already built into the system, with no hidden fees or add-ons.

You’re not just getting a loyalty tool — you’re getting a unified system with 30+ features that combines POS, inventory, CRM, marketing automation, and loyalty management in one place. That means fewer tools to manage, fewer errors, and more time to focus on running your business.

And if you’re switching from another provider, StoreHub now supports loyalty data migration — so you can carry over your customer database and points without disrupting the experience.

For F&B businesses looking for a loyalty program that’s easy to use, fully integrated, and built for growth — StoreHub Loyalty is the smarter, more affordable choice.

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