Top 3 Loyalty Programs for F&B Businesses in the Philippines

Running a successful F&B business in the Philippines isn’t just about bringing in new customers. It’s also about keeping them coming back.

And that’s exactly what a good loyalty program helps you do.

From cashback and points to member-only perks and personalized promos, loyalty programs have become a key strategy for F&B businesses looking to boost customer retention and drive repeat purchases. But with so many options available — from integrated POS systems to standalone platforms — how do you know which one to choose?

To help you decide, we’ve rounded up the top 3 loyalty programs for F&B businesses in the Philippines in 2025 — StoreHub Loyalty, RUSH Loyalty, and ZAP — breaking down their features, costs, and what makes each one stand out.

1. StoreHub Loyalty

StoreHub Loyalty is an all-in-one loyalty program built into the StoreHub POS system, designed to help F&B businesses turn first-time shoppers into loyal, repeat customers—without the need for extra software or manual data entry.

Every time a customer makes a purchase—whether it’s in-store or online—their information is automatically captured through QR scans at checkout, QR Order & Pay, or Beep Delivery. This means you’ll always have access to accurate customer data, which you can use to personalize rewards and launch promotions that actually drive results.

From cashback and membership tiers to promo codes and time-limited discounts, StoreHub Loyalty gives you the freedom to customize your program based on your business goals. You can even segment customers to offer perks that match their spending habits, all without lifting a finger.

Better yet, if you’re moving over from another loyalty platform, StoreHub makes the transition easy. You can migrate existing customer data and loyalty points without disrupting the customer experience—so you retain your hard-earned relationships while upgrading to a smarter system.

And because everything—from sales tracking to loyalty rewards and SMS marketing—lives inside the same system, StoreHub Loyalty helps you save time, reduce complexity, and build stronger customer relationships at scale.

It’s the kind of loyalty solution made for F&B businesses that want results, not extra admin work.

StoreHub Loyalty’s Key Features

• POS Integration: manage your entire loyalty program within the StoreHub POS—no extra tools, integrations, or manual syncing required.
• Customizable Rewards: offer cashback, membership tiers, exclusive discounts, time-based promotions, and more—fully tailored to your business goals.
• Easy Data Collection: automatically capture customer data from QR code scans, QR Order & Pay, and Beep Delivery—no manual input needed.
• Effortless Rewards: customers can view, claim, and redeem rewards instantly online or in-store using just their mobile number—no cards or apps required.
• StoreHub Engage: send personalized SMS reminders, promos, and greetings automatically with StoreHub Engage—set it up once, and let it run on autopilot.
• Loyalty Data Migration: switching systems? Easily bring over your existing customer data and loyalty points without disruption or starting from zero.

Why Choose StoreHub Loyalty?

If you’re running a F&B business, your loyalty program shouldn’t feel like a separate tool you have to manage — it should work seamlessly with your daily operations.

That’s exactly what makes StoreHub Loyalty different.

Because it’s fully integrated with the StoreHub POS system, you don’t need extra apps, manual syncing, or complicated set-ups. Everything just works — whether your customer is scanning a QR code at checkout, ordering online through Beep Delivery, or coming back for a repeat purchase. Their data is captured automatically and rewards are applied instantly, with zero room for error.

That means no more staff asking customers to fill out forms or manually type in contact details — just fast, accurate data collection and a smoother experience for everyone.

This level of integration makes it easy to launch cashback campaigns, offer tiered perks, or run exclusive promotions — without your team needing to juggle between platforms. You can even automate personalized SMS messages through StoreHub Engage to keep customers coming back — all managed from one system.

And if you’re switching from another loyalty platform, there’s no need to start from zero. StoreHub allows you to migrate your customer data and loyalty points easily, helping you retain your existing members while upgrading to a smarter, more efficient system.

For retail businesses that want to reduce manual work, lower costs, and improve customer retention, StoreHub Loyalty is a powerful all-in-one solution that delivers results — not just rewards.

2. RUSH Loyalty

Photo Credit: RUSH Loyalty Official Website

RUSH Loyalty is a standalone platform that offers tools for managing points-based rewards, tiered programs, and customer engagement campaigns.

RUSH Loyalty’s Key Features

• Flexible Loyalty Setup: choose between points, cashback, and tiered memberships.
• Targeted Messaging: send campaigns through SMS, app notifications, and email.
• Customer Insights: get data on customer activity and campaign performance.

Why Choose RUSH Loyalty?

RUSH Loyalty gives businesses a decent level of customization with its reward structures and messaging options. But because it doesn’t integrate with any POS system, managing your loyalty program means switching between multiple platforms.

That separation can lead to slower service, staff errors, and more time spent on training and management. Customer data must be entered manually or synced from a separate app, which adds friction during peak hours.

And while the features are helpful, many come with additional costs — such as SMS credits and marketing automation — which can increase your total monthly spend.

For F&B businesses looking for a flexible but standalone solution, RUSH Loyalty may work. But be prepared to handle more tools and processes behind the scenes.

3. ZAP

Photo Credit: ZAP Official Website

ZAP is a loyalty solution built to help businesses reward their customers and encourage repeat visits.

ZAP’s Key Features

• Multi-Tiered Memberships: create different loyalty levels for frequent customers.
• Customer Database: access customer information and activity.
• Customer Cards: issue physical or digital loyalty cards for tracking rewards.

Why Choose ZAP?

ZAP is a good entry-level option for businesses that want a simple, card-style loyalty program.

But when it comes to automation, efficiency, and scaling your operations, it falls short.

ZAP only works with Windows-based POS systems — so if your setup is different, you’ll need to purchase new hardware and retrain your staff. On top of that, reward redemptions rely heavily on manual processes like QR scans, entering mobile numbers, or using physical loyalty cards that can be easily lost or misused.

This manual workflow doesn’t just slow things down — it creates extra work for your team at the worst times, like during peak hours. Staff need to stop, ask for customer info, key in details, and manage redemptions by hand. And with online orders or QR ordering becoming more common, ZAP makes it harder to capture customer data across all touchpoints.

In a fast-paced F&B environment, these delays can add up — creating friction for both your team and your customers.

StoreHub Loyalty vs RUSH Loyalty vs ZAP: Main Comparison

Here’s a clearer overview of StoreHub Loyalty, RUSH Loyalty, and ZAP’s features and pricing.

Feature	StoreHub Loyalty	RUSH Loyalty	ZAP
POS Integration	✅ Fully integrated with StoreHub POS.	❌ Compatible with select POS systems, but requires extra tools and staff training. Limited to Windows-based POS setups, which can lead to added costs for software licences and system configuration.	❌ No POS integration
Pricing	Starts at ₱36,990/year	Elevate: ₱15,000/month Build: ₱50,000/month Advanced: ₱150,000/month	E-store + Loyalty Program: ₱4,000-₱5,000/month/store
Customer Data Collection	✅ Multiple automated data collection touchpoints: QR Code Scans: captured through the POS, customer display, or printed receipts. QR Order & Pay: customers are automatically signed up when placing an order. Beep Delivery: customer information is collected during online checkout.	❌ Requires manual tracking or app usage	❌ Customer data is only collected through mobile number entry at checkout or QR code scans on receipts — with no support for online orders or QR menu interactions. This means more manual work for your staff and missed opportunities to capture data.
Reward Redemption	✅ Simple and easy redemption via phone number at checkout.	❌ Requires manual tracking or app usage	❌ Offers mobile number-based redemption and physical loyalty cards — but managing physical cards can be time-consuming for staff. They can also be lost or forgotten, leading to slower service and reduced efficiency.

Summary: Which Loyalty Program is Best for Your F&B Business in the Philippines?

A great loyalty program should help you bring customers back more often — not complicate your operations or drive up your costs.

If your main priority is offering flexible rewards like points, referrals, and cashback, RUSH Loyalty has a decent feature set. However, it isn’t integrated with your POS system, which means your staff will need to manually track redemptions or rely on customers using a separate app. This adds more steps to an already busy workflow — especially during peak hours — increasing the risk of errors and delays.

ZAP faces similar limitations. Customer data is only collected through mobile number entry at checkout or by scanning a QR code on receipts — with no support for online orders or QR menu interactions. This results in more manual work for your staff and missed opportunities to capture valuable data.

ZAP also offers physical loyalty cards and mobile number-based redemptions — but managing these can be time-consuming. Cards can be lost or forgotten, slowing down service and affecting the customer experience.

StoreHub Loyalty, on the other hand, is designed to streamline loyalty from day one. It’s fully integrated with the StoreHub POS system, so everything — from data collection and reward redemptions to SMS campaigns — happens automatically. Your team doesn’t need to key in contact details, manually apply discounts, or juggle between systems. Everything is synced in real time, whether it’s dine-in, takeaway, or online orders via Beep Delivery and QR Order & Pay.

And because StoreHub is all-in-one, it’s also more cost-effective. You’re not paying for separate tools, integrations, or licenses — everything is built into the platform, with no hidden fees.

With over 30 features in one unified system — including POS, inventory management, CRM, marketing automation, and loyalty tools — StoreHub Loyalty helps you reduce complexity, save time, and boost customer retention without the extra hassle.

And if you’re switching from another provider, StoreHub supports loyalty data migration — making it easy to transfer your customer database and points without disrupting your operations.

For F&B businesses that want a loyalty program that’s easy to use, fully integrated, and built for growth — StoreHub Loyalty is the smarter, more efficient choice.

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