If you’re running a retail business in Malaysia, then selling on ecommerce platforms like Lazada, Shopee, TikTok Shop, and ZALORA, and having your own online store on platforms like WooCommerce and Shopify is essential for expansion. Not doing so might mean missing out on a vast pool of potential customers and enhancing your market presence as a retailer.
For small and medium-sized enterprises (SMEs), juggling sales across your brick-and-mortar store and online platforms comes with its own challenges. The logistics can seem overwhelming – from keeping track of inventory to processing orders from multiple sources.
That’s why we’ve introduced Marketplace Integration, a dynamic tool designed to seamlessly link your online and offline operations. This integration allows you to manage product information, inventory, and sales from a single dashboard – your StoreHub BackOffice.
Whether a sale is made on your own ecommerce store or a marketplace like Lazada or Shopee, the transaction is reflected in your StoreHub BackOffice, and our system updates your inventory instantly.
This automation saves time and enhances your operational efficiency, paving the way for your business’ growth.
Seamless Online and Offline Integration
Marketplace Integration does more than just connect your online and offline stores; it simplifies your entire retail management process. With everything manageable via one dashboard, you gain better visibility of your business operations and performance, helping you make smarter business decisions.
This tool extends beyond listing your products online; it automates the synchronisation of your inventory across all platforms, including new marketplaces or updates to your ecommerce site. This means consistent inventory levels everywhere, minimising the need for manual tracking and the chance of costly errors.
All your sales transactions from various online channels will also automatically update in your StoreHub BackOffice. This feature allows you to seamlessly track every transaction and monitor the status of each order in one convenient place.
Enhancing Operations and Customer Experience
Marketplace Integration ensures your product listings are consistent across all platforms, significantly reducing the likelihood of stock-outs and guaranteeing a reliable shopping experience for your customers.
It also brings other operational benefits, particularly for retail business owners who are looking to run more efficient operations:
- Quick Product Listing: Easily list products across online platforms like Lazada, Shopee, TikTok Shop, ZALORA, and offline stores, synchronising inventory seamlessly.
- Detailed Order Insights: Access in-depth details about each order, including SKUs, prices, quantities, and discounts, enabling effective monitoring and comparison across sales channels.
- Cross-Channel Sales Analysis: Analyse sales and promotional campaign performance across different channels to make informed strategic decisions.
- Reduced Manual Work: Minimise manual tasks’ potential errors by automatically updating product, inventory, and sales data across all platforms.
Is Marketplace Integration The Right Fit For Your Business?
Deciding whether or not Marketplace Integration is a right fit for your business depends on several factors; including the scale of your business and future aspirations. If you’re looking for a solution that can help free up your time from manual reconciliation and tracking as well as allow you to easily expand your reach to more customers, therefore unlocking better revenue potential, then you might find that it is a great long-term investment.
Through streamlined processes and integrated operations, StoreHub’s Marketplace Integration is the key to smoother operations and better customer experience for businesses who sell offline AND online. And if you’d like your retail business to thrive in this competitive digital landscape, you shouldn’t miss out.
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