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5 Ramadan & Raya Marketing Tips For F&B Businesses
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Ramadan and Raya are a big thing in Malaysia.
These can be very lucrative times if you execute your marketing campaigns properly using the right product or service. Just be sure to be respectful and careful when running your marketing campaign during these holy and religious periods.
Here are some tips on what you can do to help increase the brand awareness and sales of your F&B business:
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1. Special Ramadan or Raya promotions
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Food consumption during the month of Ramadan surges as people break their fast in the evenings. Here are some Ramadan or Raya promotions you can run for your F&B outlet:
Free delivery promotion for customers who want to 'buka puasa' with their families at home
Special buffet promotion
Ramadan or Raya set meals
Pre-order Raya cookies
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2. Give out dates during Ramadan
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Dates are a Ramadan staple for Muslims all around the world.
Is it said that eating this sweet fruit to break a fast helps regulate blood sugar and restore one's energy as it contains beneficial vitamins and minerals.
Give out dates in branded packaging to increase brand awareness. Just pack a few dates in a small bag with a sticker of your shop, and you're all set!
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3. Send out Ramadan & Hari Raya greetings
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Loyal customers spend up to 2x more than new customers.
Build a relationship with your Muslim customers by sending them greetings during Ramadan and Hari Raya.
Example of greeting messages you can send:
Ramadan Mubarak from all of us here at <company name>.
May this Hari Raya Aidilfitri bring you and your loved ones endless love, peace, and joy.
Here are some free resources you can use to design your very own branded greeting:
Share your greeting via:
social media
email
SMS
WhatsApp
Blog
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4. Run a CSR (Corporate social responsibility) activity or programme
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