The holy month of Ramadhan and the festivities of Raya are right around the corner!

As this is widely celebrated in Malaysia, the Ramadan-Raya period marks one of the biggest spending months of the year.

Despite the fact that Ramadhan is a fasting month, Malaysians are known to spend the most on food.

This means restaurants and cafes typically see a major increase in sales during this time of year. F&B businesses typically expect a 10-15% increase in sales!

Because of this, its no surprise that youll want to be front and centre during this sales rush. Standing out amongst your competitors and maximising your sales is crucial!

So weve compiled a list of the best tips and tricks to help you skyrocket your sales during the Ramadan-Raya season!

1. Offer Ramadhan/Raya promotions

The Ramadhan-Raya season is the perfect time to be generous with your promotions.

Why?

Because it generates instant purchases, boosts sales revenue and can even bring about cross-selling opportunities.

Ramadhan is known as the time for unity and family togetherness. People love gathering with their family members or friends to break fast (buka puasa).

This means theres a golden opportunity for creating promotions around family meal sets or group offers.

By having family set meals, youll be making the ordering process faster and easier for customers as theyll only have to choose once instead of choosing multiple items individually.

Itll also help set you apart from competitors and draw more customers in!

Raya, on the other hand, is a festive season centred around the theme of giving back.

What better way to give back to your customers than offering a special Raya promo.

This could be as simple as giving them a free dessert or even taking a certain amount off their total bill if they reach a minimum spend of RM100.

2. Use seasonal keywords to boost discoverability

To increase exposure and to keep your menu items relevant, remember to use seasonal keywords.

Add Ramadhan or Raya-themed keywords in your product name and marketing material. For example:

• Buka Puasa Specials

• Ramadhan Buffet

• Selera Ramadhan

• Jom Berbuka

• Iftar Deals

By doing so, not only will it show that youre participating in the festivities, but youll also boost search traffic which helps customers easily discover your restaurant/cafe.

For example, lets say a customer is looking for meals to order for Iftar. Theyre more likely to come across your restaurant/cafe if you have Iftar menu specials or Iftar deals on your marketing collateral, website and online menu.

This super simple trick is guaranteed to boost discoverability, traffic and sales for your F&B business.

3. Create a special Ramadhan menu

The most exciting part about the Ramadhan-Raya season is the festive dishes that everyone loves to feast on.

To stand out, you can try offering a unique and exotic Ramadhan menu that contains the delicious flavours of the season.

Here are a few ways to do so:

• Create your own version of a festive dish e.g. House Special Rendang

• Infuse local flavours into existing dishes e.g. Satay Nachos

• Create a specially-curated Ramadhan set menu

• Have kuih muih on your dessert menu

• Hold a Ramadhan Buffet event on the weekends

People love anything festive, especially if its only available for a limited time.

Therefore, these special menu items are bound to attract potential customers and will make an instant impact on your restaurant sales.

4. Use time to your advantage

When it comes to marketing, not only does the content itself matter but so does timing.

This is especially important during Ramadhan as you have to make sure your promotional offers reach people at the right time.

As most people are active on social media around midday or late afternoon (before the time for Iftar), take advantage of this by sharing discounts or offers during this time.

By doing so, it's guaranteed to attract a large volume of customers as theyre more likely to be influenced by food options since its almost time to break fast.

5. Use iconic Ramadhan symbols

As you may have noticed, there are a few symbols that pop up during the Ramadhan-Raya season.

To help convey the spirit of Ramadhan in your marketing materials, consider using these 3 iconic symbols:

1. Dates - an essential part of Ramadhan as they are the first food item eaten each evening before breaking fast.

2. Crescent Moon - the first visible crescent moon marks the beginning of each month, which includes the start of Ramadhan.

3. Lanterns - Lanterns symbolises the late hours that Muslims are kept up during this fasting season.

Given the clear connections with Ramadhan, using these common themes and symbols in creative ways can help drive interest in your product offerings.

6. Utilise pre-order to increase sales

During Ramadhan, most restaurants will find that sales during the day will decrease as most people are fasting.

But there is a way around this that allows you to increase profits during the fasting times.

Allow customers to pre-order their food!

After a long day of fasting, breaking fast at the exact time of Iftar is important to many. With a pre-order feature enabled, you allow customers to order and schedule whatever they want, at the time they want.

Itll also benefit your restaurant and employees as it allows you to process orders and prep before the peak ordering times.

Want a super-easy all-in-one pre-order and delivery system?

Check out Beep Delivery!

With Beep Delivery, you can allow your customers to break fast with ease as they can:

• Easily schedule orders in advance for pick-up or delivery

• Pick up or get food delivered at their preferred time

• Place orders no matter when or where they are

Beep Delivery also comes with a fully integrated logistic option so you dont have to worry about finding riders to deliver your orders!

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