Running a successful F&B business in 2024 comes with its challenges, but also incredible opportunities. As we move forward, adapting to new strategies and innovations can help you grow your customer base and boost revenue. Here are some essential tips to elevate your F&B business in the Philippines:
1. Get on a food delivery marketplace
2. Improve your local SEO (yes, SEO!)
3. Level up your social media game
4. Partner up with brands and influencers
1. Get on a food delivery marketplace
Food delivery platforms are essential for reaching more customers. While some platforms may charge high fees, look for smaller, independent platforms such as Beep Delivery that offer lower fees, allowing you to focus on serving your customers without eating into your margins.
2. Improve your local SEO (yes, SEO!)
There’s a misconception that having an SEO plan for your business is tedious and expensive. One of the easiest ways to start is by signing up for a Google My Business (GMB) account. This free tool helps you get discovered locally, enabling you to collect customer reviews and share updates on one platform.
3. Level up your social media game
Good social media marketing can lead to increased awareness and sales. With 74% of buyers making purchases based on what they see on social media, it’s crucial to enhance your social media presence. Create engaging content, interact with your audience, and leverage trending topics to stay relevant.
4. Partner up with brands and influencers
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“We are stronger together than when we are alone” is especially true for businesses. Explore partnerships with brands to co-create menu items or offer special packages for a limited time to drive sales and loyalty. Collaborating with micro or nano-influencers (those with 10,000 or fewer followers) can also yield better ROI due to their highly engaged audiences.
5. Great CRM is the way to go
Implementing a robust customer relationship management (CRM) strategy can encourage repeat customers and personalize their experience with your business. Consider investing in a CRM-integrated POS system that helps you:
- Store and manage customer data
- Track customer interactions and shopping behavior
- Gain valuable insights about your customers
- Predict sales accurately
- Start a customer loyalty program
- Personalize customer experience and marketing material
- Keep customers updated with SMS messaging
- Customize promotions and offers
And so much more!
Enhance your business with StoreHub
StoreHub can help you with all these CRM needs and more in one powerful platform. Don’t wait, learn more today and see how StoreHub can elevate your business.
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