Ber-months nanaman, you know what this means? 13th month pay and Christmas bonus is on the way! But even before December rolls in to officially kick off Christmas, many of us Christmas loving pinoys start our holiday shopping and splurging as soon as the Ber-months begin. If you’re a business owner, this season is the perfect opportunity to increase your sales and attract more customers!
But of course, the holiday rush is inevitable and it can get crazy to handle if you’re not prepared. If by now, hindi ka pa prepared, don’t worry we got you!
Time to make hay while the sun still shines, make the most of “ber” months” with these tips!
Get your Christmas promotions ready!
Customers enjoy getting more than their money’s worth. To boost sales, develop appealing bundle deals, exclusive discounts, and enticing promotions aligned with the Christmas season. It’s the season of giving, it won’t hurt to give a little incentive to your loyal customers for doing business with you.
Complimentary gifts like pens, mugs, and t-shirts with your business logo on them are a low-cost high-impact promotion you do to can show appreciation to your customers. Another fantastic and economical approach is to offer discounts and freebies through digital vouchers. This not only increases revenue but also nurtures customer loyalty. It’s brilliant marketing collateral for your business too!
Create or curate products for the holiday season
Other than their coffee, Starbucks is also known for another thing – their planners. Don’t you just love it when it’s that time of the year again when you start collecting those Starbucks stickers for their limited edition planners? We bet you do! And we’re sure your customers will love that too!
Every year, Starbucks rolls out a new set of redesigned planners for the upcoming year, giving their loyal customers and hoarders on a coffee spree just to collect this limited edition merch. It’s a good marketing strategy not only to make your customers come back but to make them consistently buy your product.
Starbucks does it, there’s no reason that you shouldn’t. It doesn’t have to be a planner, it could be a special dish, drink, or product only available during the ber months. The sky is the limit, just make sure it’s Christmas themed!
Stock up on inventory
Christmas Rush = Holiday Shopping Spree! What makes the holiday season better in the Philippines is that it’s when Christmas Bonuses and 13th-month pay come rolling into the bank accounts of every employed person in the country. While it may not be good news from an employer’s standpoint, it’s actually really good for business!
More people are willing to spend during this season, so get your cash register and inventory ready! Having more customers means being able to meet a bigger demand, so make sure your inventory is fully stocked. Stock up on high-demand products, it doesn’t have to be every item in your store or shop.
Also, make use of modern POS to easily keep track of sales, revenue, and expenses for your company.
Pro tip! Equip your business with a POS that can automate all your back office work with just a single click! This will make store management a lot easier and less stressful when the holiday rush is in full swing! |
Make your store look Christmas-ready
Marketing is the key to attracting customers to your establishment during the peak period Christmas shopping season. How do you differentiate yourself from your competitors? If you’re running a smaller or more local store, this is even more crucial. You have to capture customers’ attention visually, at least for the holiday season.
Studies found that the vast majority of customers are likely to enter businesses that have good aesthetics. Customers and shoppers are drawn inside to take a look around when the atmosphere is festive and welcoming. In turn, customers will be more tempted to make a purchase.
Make your business easier to manage
The surge of shoppers during the holiday season is expected, so you should see it to it that your business could handle the influx of customers and orders. It can be difficult to manage everything, from inventory to sales with just pen and paper, or even a standard cash register. Get a POS that can help you automate all these with just a click of a button – it can cost you some money but it’s worth the investment.
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