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Customer Focused Marketing: Why Your F&B Business Needs It

From understanding what menu options to keep to analyzing consumer spending habits, customer analytics is shaping the future of F&B. Modern-day technology has now become an important part of food and beverage businesses, you can say that it’s become a major platform for growing and attracting more customers. While it’s opened up a world of opportunities for restaurant entrepreneurs, it has also made the industry more competitive than ever!

Of course, if you want to do more business and attract and retain more customers, you have to keep up with the changing times. If you aren’t doing customer-focused marketing yet, here are the things that you are missing out on.

Personalized customer dining experience

When you connect a table management system to a point-of-sale (POS) software, you can see several data points. Restaurants can make each customer experience unique based on their food preferences and what they’ve had in the past. Your staff can use this information to figure out what customers like and make suggestions. 

This level of customization can let you send targeted messages based on how much your customers spend or what they like to eat. For example: if a customer always orders sushi, you can include them in your next marketing messages about your upcoming Sushi night. This is a great way to build customer loyalty and keep them coming back!

Improve your menu

Data can help figure out how well different menu items do. Customers’ choices and the bills they pay will determine which items are the most popular and least popular. This gives you a bird’s eye view of your sales and helps figure out why a certain dish isn’t selling well. With the help of data analytics, you can easily understand the reasons why and can help decide which item to take off your menu to optimize your supplies and ingredients. 

In the same way, this will determine why some of your best-selling items are your best-selling items, who ordered what and how much, and other front-of-house information. 

Efficiency in operations

In the F&B industry, data analytics covers everything and works to make sure brands check all the right boxes. This helps brands work faster, waste less, keep all their equipment in good shape, predict market needs, shorten the average wait time, keep track of their inventory, and keep up with the latest food trends.

Data analytics is growing to include operations from start to finish, from making food to putting it on shelves. With manufacturing getting more and more complicated, food analytics seems to be the way to go!

Using predictive analytics helps brands understand what customers bought in the past, study how people act, figure out how their dietary needs are changing, and make sure they are following the rules to keep up with changing customer expectations.

Predict market trends

In the F&B industry, data analytics helps restaurants spot patterns and predict consumer behavior or buying trends. During the first few days of the lockdown, for example, restaurants had their lowest sales ever.

The way people ate and where they ate changed a lot during this time. Data analytics helps predict how people will use things and reduces the risk of having too much or too little of something. It can also help in managing your inventory which is a big part of reducing loss and improving the efficiency of your operations. 

Data-driven marketing

You can take advantage of data analytics to understand marketing opportunities. With actionable food insights and feedback from customers, you can learn more about how the market works, how to adopt trends, and the best way to meet customer expectations. On top of that, this can serve as a basis for coming up with surefire deals that your customers will love. 

Your customers can use different platforms to see a wide range of ideas, images, and marketing campaigns. People often show how they feel about a dish or a cafe that’s trending on social media. Insights like this can give you a more definite idea of how customers feel about certain food or trends and see whether it’s worth adopting into your menu. 

Seamless method to understand your customers

Your customers expect their favorite restaurants to uphold the quality and taste that they’ve grown to love. While this may seem like a challenge for your business, it can also be an opportunity to grow your database of loyal customers. Harnessing your customers’ collective interests requires knowing them individually, and every interaction with them is an opportunity for you to do so! 

All you need are the right tools to make this experience seamless. For starters, you can integrate the following tools into your f&b operations, these will put you in the best position to understand customers better:

  • QR Order & Pay
  • Food Delivery 
  • Cashback 

Innovation is the key to making any business sustainable today as more consumers turn to the internet for a more convenient way of getting what they want. Adopting the right technology is important to succeeding. And what better way to do that than to equip your business with a tool that has everything you need to engage and be closer to your customers? 

Engage, learn, and keep your customers happy with the StoreHub POS system. Get access to customer analytics tools that will help you determine the best approach to attract and retain customers. You can start by offering cashback opportunities. Nothing attracts a customer better than money-saving deals. 

Pro tip!

A low effort high impact approach to building your initial customer database is to offer cashback opportunities. It’s a small compromise in exchange for a better business relationship with your customers. Besides, nothing attracts customers better than some good old money-saving deals. You can easily do this with a StoreHub POS system. 

Start offering cashback to your loyal customers with a StoreHub POS.

Book a free demo today!

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