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Why Google’s recent update can hurt your business

If you are a small business owner who keeps close tabs on your website traffic, you may notice a significant drop in site traffic in the last couple of days.

In the past, having relevant content was sufficient. But with this latest update, how your site appears to mobile users takes center stage.

What is happening?

Since April 21st, Google has updated its search engine algorithm to favor mobile-friendly websites (ones that resize to fit any screen they are viewed on and easy to read) and rank them higher in a search.

Why?

As more people browse the Internet using their mobile devices, Google realizes the demand to adapt its search algorithm to provide its users a mobile-friendly browsing experience. This means people searching with their mobile devices will find mobile-friendly web pages and apps.

How is this impacting small businesses?

Small businesses that aren’t aware of this update or that lack financial resources or on-demand webmasters can fall behind the race to rank highly in Google.

What should you do?

First, determine how mobile-friendly your website is using Google’s Mobile-Friendly Test.

If your page does not meet the mobile-friendly criteria, fret not. Google has provided several Helpful Guides to assist you.

When Google demotes your ranking position on search, Google is limiting your reach to potential customers. This means you could lose out on leads, customers and subsequently sales!

Don’t let that happen. Take advantage of the resources provided above and optimize your website for mobile searches now!