CMCO Round 2: Is Your F&B Business Ready?
KL, Selangor, Putrajaya CMCO SOP UPDATE: October 15 – Two diners per table limit increased to a maximum of four diners per table, announces Senior Minister Datuk Seri Ismail Sabri Yaakob. October 26th – The Conditional Movement Control Order (CMCO) restrictions in Selangor, Kuala Lumpur and Putrajaya will be extended for 2 more weeks until November 9th 2020. […]
How Did Jaslyn Cakes Sell 600+ Desserts In 2 Days During MCO?
The ongoing COVID-19 pandemic has undoubtedly hit Malaysian businesses in every type of industry, particularly those in the food and beverage industry. Tons of local restaurants and cafes have been heavily affected and experienced intense losses amid the ongoing pandemic. When the Movement Control Order (MCO) was implemented on March 18th 2020, F&B businesses across […]
How Facebook Groups Can Grow Your SME Business
If you’re looking for a FREE and easy way to grow your SME business, Facebook Group marketing is the way to go! Why? Facebook Groups are where like-minded people come together to share their common interests. For your small business, it could mean a group filled with potential customers or fellow entrepreneurs. Either way, it’s […]
5 Podcasts Malaysian Business Owners Should Listen To
Podcasts are the new craze in the business world because it’s an easy way for business owners to absorb information and keep up with the latest trends. It’s obvious that if you want your business to thrive, it’s essential to prioritise consecutive learning. But before that, what is Podcast? A podcast is defined as an […]
Top 5 CRM Strategies That Will Help Grow Your F&B Business
Customers are the backbone of your F&B business because without them, your business wouldn’t exist. For any restaurants or cafes, giving top-quality customer service is an important rule to live by. To keep it simple, customers are happy when they feel appreciated and are unhappy when they’re not. This is where customer relationship management (CRM) comes […]
Customer Relationship Management 101: What Is CRM?
Customer relationship management (CRM) has become a main marketing strategy for all small businesses. How come? Because it costs 5 times more money to acquire a new customer than to get an existing customer to make a purchase! With this in mind, it makes more sense to focus your marketing funds and efforts on nurturing […]
How To Get Started With Email Marketing In 5 Easy Steps
What if we told you that email marketing is one of the most cost-effective ways to attract more customers? Well, it’s true! If you want your F&B business to succeed, email marketing is the most profitable form of online marketing. But first things first, what is email marketing? Email marketing is the practice of sending […]
9 F&B Pricing Strategies To Increase Your Profits
Getting the right pricing strategy is important for the long-term success of your F&B business. However, it is not the easiest thing to get right. You have to get the right balance of covering all the operational costs whilst also not scaring customers away with high prices. Your pricing strategy is crucial in determining: how […]
The Ultimate Menu Design Guide For Restaurants
Did you know that a good menu design is proven to increase profits by 10-15%? Besides increasing profits, a well-designed menu can also improve the customer dining experience, stimulate your customer’s appetite, influence customer buying decisions and boost the brand image of your restaurant. How crazy is that? Who would’ve thought that a menu could […]
7 Restaurant Crisis Management Tips You Need To Know
In the restaurant industry, unexpected situations can happen at any time and the COVID-19 pandemic is proof of that. This is why having a solid restaurant/cafe crisis management plan is crucial for business survival. But first, what is crisis management? Crisis management refers to the strategies and tactics a business has planned to respond to […]