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StoreHub vs Hubbo: Which POS System is better?

A male Malaysian business owner in his restaurant.

When researching for point-of-sale (POS) systems, two that you’ll commonly find are StoreHub and Hubbo (formerly known as Aliments).

While both serve mostly restaurants, cafes, and bars, each POS system has its own features that can cater to your business’ unique needs and goals.

To help you make the right choice, we’ve created this complete guide on everything you need to know about StoreHub and Hubbo.


What is Hubbo?

A Hubbo (formerly Aliments) POS system

Hubbo (formerly known as Aliments) is a cloud-based POS system serving mostly food and beverage (F&B) businesses in Malaysia. Their features include contactless ordering, loyalty, and food delivery integration.


Hubbo’s features in Malaysia

Here are some of the key features that Hubbo offers:

  • POS system: to help manage your business with lesser dependency on staff.
  • Number calling system: to organize your pick up, delivery, and dine in orders. 
  • Contactless ordering: to let customers enjoy a contactless ordering experience.
  • Loyalty: to automatically reward existing customers to encourage them to return.


What is StoreHub?

Two female Malaysian business owners with a StoreHub POS

StoreHub is an all-in-one, cloud-based POS that’s built for all kinds of businesses. On top of that, it’s a full ecosystem that’s equipped with 30+ features such as inventory management, automated SMS marketing, QR Order & Pay, loyalty, and reporting analytics.

To learn more, check out this quick 30-second video!



StoreHub’s features in Malaysia

Here are some of the key features that StoreHub offers:

  • POS system: to help you manage your day-to-day operations with a peace of mind.
  • QR Order & Pay: to let customers view the menu, order, and pay just by scanning a QR code (this means your staff can focus on other, more important tasks, such as delivering excellent customer service).

Ahong, owner of Grub by Ahong & Friends, uses QR Order & Pay and has zero chance of mistakes when handling orders! See what he had to say here:



StoreHub vs Hubbo: main comparison

Need to see StoreHub and Hubbo’s features and pricing side-by-side? Check out the table below!

  StoreHub Hubbo (formerly known as Aliments)
Main products POS system, QR Order and Pay, CRM, loyalty POS system, QR, delivery, loyalty, number calling system
Pricing Software:
– From RM1,290/year

POS Hardware:
– From RM1,450* 

*One-off payment to own the device
– From RM990/year

Software + Hardware:
– From RM2,690/year*

*Software and Hardware need to be renewed together yearly
*No hardware ownership
Accounting integration(s) Yes Yes
Food delivery integration(s) Yes Yes
Other features Inventory management
Sales reporting & analytics
Employee management
Full CRM, offline & online
QR order & pay at table
Multi-location management
Automated SMS marketing
Loyalty (promos & cashback)
POS system
Number calling system 
Contactless ordering

Loyalty Programs: StoreHub vs Hubbo

A male server serving a pair of customers in a restaurant

According to Harvard Business Review, getting a new customer is five to 25 times more expensive than retaining an existing one.

That’s why as a business owner, it’s more important than ever to have a POS that offers loyalty programs.

StoreHub lets you reward your customers easily with cashback or store credit. And it’s easier for customers to redeem them because all they need is their smartphone.

On top of that, you can collect and analyze data to identify your most loyal customers and send them automated, personalized SMS with StoreHub Engage. This keeps your business at the top of their minds and encourages them to continue spending with your store. 

Want to learn more about StoreHub Engage? Just watch this short video below!


Meanwhile, Hubbo only offers cashback as a loyalty system.


Summary: which is better in Malaysia – Hubbo or StoreHub?

A male barista in a cafe

If you’re on the lookout for a simple and straightforward solution to running your business, then Hubbo offers a cloud-based POS system fit for restaurants, cafes, and bars. However, it’s not ideal for non-F&B businesses like retail stores.

Meanwhile, if you’re looking for an all-in-one and long-term solution to growing your business, then StoreHub is the best choice for you. 

Hubbo can cost as low as RM990 in year 1 for software alone. But if you also need hardware, which most cafes and restaurants do, it’ll cost you RM2,690 in the first year, another RM2,690 in the second year, and so on.

StoreHub can cost as low as RM2,740 for both software and hardware in your first year. The difference is that you’ll own the POS hardware. So in your second year, you’ll pay as low as RM1,290 for the hardware only.

Cost/year Year 1 Year 2 Total Year 1+2
Hubbo Software + Hardware from RM3,680/year Software + Hardware from RM3,680/year RM3,680 + RM3,680
= RM7,360
StoreHub Software from RM1,290/year + POS

Hardware from RM1,450

= RM2,740
Software from RM1,450/year RM2,740 + RM1,450
= RM4,190

In just 2 years, you would save a grand total RM3,170 if you choose StoreHub as your POS hardware and software solution instead of Hubbo.

On top of that, StoreHub is equipped with 30+ features such as inventory management, QR Order & Pay, delivery, SMS Marketing, and loyalty. Its POS makes it easier than ever to run multiple businesses/branches by automating your day-to-day operations all at once!

If you’re interested to learn more, click the button below to book a FREE DEMO with us today! 


This publication is provided for general information purposes only and is not intended to cover every aspect of the topics with which it deals. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content in this publication. The information in this publication does not constitute legal, tax or other professional advice from StoreHub or its affiliates. Prior results do not guarantee a similar outcome. We make no representations, warranties or guarantees, whether express or implied, that the content in the publication is accurate, complete or up to date.

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